Work Experience
Store Manager and Graphic Designer
As a hands-on Creative Manager with a strong foundation in graphic design and brand execution, I currently lead a custom apparel and embroidery store where I oversee up to 23 concurrent design projects. I collaborate directly with clients to develop or refine logos, rework existing brand assets, and ensure all visual materials align with their brand identity for screen printing, embroidery, and specialty finishes.
In my role, I manage the full creative workflow—from concept development and file preparation to production—while also hiring, training, and mentoring a team of entry-level designers and production staff. I bring a balanced focus on design quality, operational efficiency, and client communication, consistently meeting sales targets and ensuring project profitability.
Sliced Ice is a surf and snowboarding apparel brand centered around adventure and playful, custom illustrations. In collaboration with the brand’s creator, I developed the logo and produced original artwork featured across multiple clothing pieces, helping shape the brand’s visual identity.
Book cover Art